Privacy Policy

1. Information We Collect

We collect information you provide directly to us when you book a vehicle, request concierge services, or communicate with us. This may include:

• Full name and contact information (email address, phone number, mailing address)
• Mobile phone number for SMS/text messaging communications
• Booking and reservation details (dates, vehicle preferences, trip duration)
• Driver's license information and age verification
• Payment and billing information
• Turo account and booking information
• Concierge service preferences (grocery lists, dining preferences, activity interests)
• Travel details (flight information, arrival/departure times)
• Communication records (emails, text messages, phone call notes)
• Feedback, reviews, and survey responses

We may also automatically collect certain information when you visit our website, including your IP address, browser type, device information, and browsing behavior through cookies and similar technologies.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Processing and managing vehicle rental bookings through Turo
• Sending booking confirmations, trip updates, and check-in/check-out instructions via SMS and email
• Coordinating vehicle delivery and pickup at GUF Airport and other locations
• Providing concierge services including private chef arrangements, grocery stocking, beach equipment delivery, restaurant reservations, and airport meet and greet
• Sending pricing notifications and dynamic pricing alerts for available vehicles
• Communicating with guests about trip details, vehicle information, and service coordination
• Processing payments and managing billing
• Responding to your inquiries and customer service requests
• Improving our services, fleet management, and guest experience
• Complying with legal obligations and enforcing our terms of service

3. SMS/Text Messaging

When you provide your mobile phone number and consent to receive text messages from Coastal Lux, LLC, you agree to receive SMS/text messages related to our vehicle rental and concierge services. Below are the details of our text messaging program:

Types of Messages

You may receive text messages from us regarding:

• Booking confirmations and reservation updates
• Trip reminders, check-in instructions, and check-out procedures
• Vehicle delivery and pickup coordination
• Dynamic pricing alerts and availability notifications
• Guest communication regarding your rental or concierge services
• Responses to your inquiries or service requests
• Important account or service notifications

Message Frequency

Message frequency varies based on your booking activity and service needs. Typically, you can expect to receive 3 to 10 messages per booking, depending on the length of your trip and the services you have requested.

Opt-Out

You can opt out of receiving text messages from Coastal Lux at any time. To stop receiving text messages, reply STOP to any message you receive from us. After you send the STOP message, you will receive a one-time confirmation message. After opting out, you will no longer receive text messages from us unless you re-subscribe. Please note that opting out of SMS may affect our ability to send you time-sensitive booking and trip information.

Help

For assistance with our text messaging program, reply HELP to any message from us, or contact us directly at coastal.lux.auto@gmail.com or call (228) 217-1176.

No Sharing for Marketing

We do not sell, rent, or share your phone number or any personal information with third parties for their marketing purposes. Your phone number is used solely for the purposes described in this Privacy Policy.

Carrier Liability

Wireless carriers are not liable for delayed or undelivered messages. Message delivery is subject to effective transmission from your wireless carrier and network availability.

4. Third-Party Services

We use the following third-party services to operate our business and provide our services to you. Each third-party service provider has its own privacy policy governing their use of your information:

• Turo — Our vehicle rental marketplace platform where bookings are processed. Your booking information, driver profile, and payment details are handled according to Turo's privacy policy.
• Twilio — Our text messaging and communications platform used to send and receive SMS messages. Twilio processes your phone number and message content to facilitate delivery.
• Airtable — Our operational database used to manage fleet data, booking records, and service coordination. Your booking and contact information is stored securely in Airtable.
• OpenAI — Used to power automated responses and assist with guest communication. Message content may be processed through OpenAI's systems to generate timely and helpful responses.

We require all third-party service providers to handle your data in accordance with applicable privacy laws and to use your information only for the purposes of providing their services to us.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including providing our services to you, maintaining business records, and complying with legal obligations. Specifically:

• Booking and transaction records are retained for a minimum of three (3) years for accounting, tax, and legal compliance purposes.
• Communication records, including text messages and emails, are retained for up to two (2) years from the date of your last interaction.
• Contact information is retained while you remain an active customer and for one (1) year after your last booking or service request.

When your information is no longer required, we will securely delete or anonymize it in accordance with our data management practices.

6. Your Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal information:

• Access — You may request a copy of the personal information we hold about you.
• Correction — You may request that we correct any inaccurate or incomplete personal information.
• Deletion — You may request that we delete your personal information, subject to certain legal exceptions.
• Opt-Out of Communications — You may opt out of text messages by replying STOP, or unsubscribe from marketing emails at any time.
• Data Portability — Where applicable, you may request your personal information in a portable, machine-readable format.

To exercise any of these rights, please contact us using the information provided in the Contact Us section below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

7. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18 years of age. Our vehicle rental services require renters to be at least 21 years old. If we become aware that we have collected personal information from a child under 18, we will take steps to promptly delete such information. If you believe we may have collected information from a child under 18, please contact us immediately at coastal.lux.auto@gmail.com.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we make material changes, we will update the "Effective" date at the top of this page and, where required, notify you by email or through a notice on our website. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: