The Brand Car
The Coastal Lux BMW M3 Competition is our brand car — hand-detailed, branded in our livery, and the reason every Coastal Lux rental arrives with the same standard. Spotted on the Gulf Coast year-round. It is a marketing/brand vehicle and is not part of the rentable fleet.
Our Fleet
Every vehicle comes detailed, fully insured, and equipped with free beach parking decals that save you ~$15/day at Gulf Shores paid lots. 50+ five-star trips completed. All-Star Host rated.
SUV / Adventure / AWD
Year-round. Beach parking pass, Sirius XM, Apple CarPlay. 200 mi/day included. Beach extras available: cabana, chairs, cooler, towels.
View Details & BookPremium SUV / Full-Size / 3rd Row
Full-size premium SUV with Z71 off-road package. Third-row seating, tow package, 4WD. Ready for big families and big adventures.
Reserve NowAdventure SUV / AWD / Tow Capable
Go-anywhere capability for Gulf Shores adventures. Tows waverunners, handles beach launches, adaptive cruise for the drive down. Apple CarPlay, Android Auto, AWD.
View Details & BookPremium Compact SUV / AWD / Luxury
New to fleet. Premium compact luxury with xDrive AWD, BMW digital cockpit, nav touchscreen, and leather throughout. Turo listing coming soon.
View Details & ReserveEconomy Crossover / FWD
Brand-new SR crossover. Sport red-stitch interior, push-button start, efficient FWD. The smart way to do Gulf Shores.
View Details & ReserveGulf Shores Airport (GUF)
Our staging lot sits next door to GUF. No rental counter, no shuttle, no wait — we meet you at your gate and the keys are in your hand.
Tailored Guides by Origin City
Pick your departure airport for a guide tuned to your trip — flight info, vehicle picks, and Gulf Shores activities your group will love.
The Coastal Lux Difference
Our staging lot at Commerce Loop is literally around the corner from GUF airport. Skip the rental counter lines. We bring your vehicle to you.
Every vehicle comes with beach parking decals, saving you ~$15/day. That's up to $105 saved on a week-long trip across Gulf Shores' 7 paid beach lots.
Our founder is a classically trained chef with 20+ years specializing in Southern coastal cuisine with French technique. Book a private dinner for an unforgettable evening.
Our delivery rates are roughly half the local market average. Airport convenience shouldn't cost a fortune.
Flight just landed? We can have your vehicle staged and ready faster than anyone in the market. Our proximity to GUF is our superpower.
Cabana ($75/trip), Tommy Bahama chairs ($20/day), cooler ($8/day), beach towels ($3/day), blankets ($7/day). Everything you need for the perfect beach day.
Private Chef Experiences
Our founder spent 20+ years behind the pass before Turo. Book him for a private dinner and your vacation gets a course no resort can match.
The Menu
Southern coastal cuisine with French technique — scallops, blackened fish, Gulf shrimp. Prepared in your rental property for your group.
Concierge Services
Coastal Lux is a hospitality company first. We don't just hand you keys. We make sure your entire Gulf Shores experience is effortless, from the moment you land to the last sunset on the beach.
"The goal is to build Coastal Lux as a hospitality brand, not just a vehicle rental operation."- Marc Walden, Founder
Beach Gear & Concierge Extras
Cabana, Tommy Bahama chairs, cooler, towels, umbrellas — delivered with your vehicle. Walk out of the airport, walk onto the beach.
Add-On Packages
Simple per-trip packages. No math, no hassle.
Beach towels, beach blankets, and your choice of a backpack-style cooler or Yeti shoulder large cooler. The basics for a great day on the sand.
Everything in Beach Essentials plus 2 Tommy Bahama backpack chairs and a premium Cool Cabana sunshade. Show up and relax.
Everything in Beach Day plus a full-size cabana for four adults, a Yeti large shoulder cooler (holds 24 cans), and bottled water with ice. We deliver and set up at the beach each morning.
Full-size and booster seats available. Properly installed and ready to go.
Send us your grocery list and your vehicle arrives stocked. No first-day grocery store run.
Skip the gas station on return. Drop off at any fuel level. Price includes up to a full tank.
On-Water Add-Ons
New this season. Limited availability.
5 Vehicles. One Team.
Whether it's a weekend escape, a family beach trip, or a premium date night, we've got the keys. Tell us when you land.
Concierge Request
Tell us what you need before you arrive. We'll get everything staged so you can skip straight to the beach.
Every Coastal Lux vehicle comes with beach parking decals. That saves you ~$15/day at East Gulf Place, Laguna Pass, West 4th/5th/6th/10th/12th/13th St, and Main Gulf Place. On a week-long trip, that's over $100 in savings included free with your rental.
Common Questions
Quick answers to the questions our Gulf Shores guests ask most.
Gulf Shores, Alabama (Baldwin County), serving the Gulf Coast region from Gulf Shores Regional Airport (GUF) and the broader Orange Beach and Foley area.
Yes. Coastal Lux delivers rentals to Gulf Shores Regional Airport (GUF) in approximately 72 seconds from your flight arrival — the fastest delivery time of any Turo host servicing GUF.
Yes. Every Coastal Lux rental comes pre-loaded with Gulf Shores beach parking decals so guests park free at all seven Gulf Shores public beach lots. This typically saves $20–30 per day, or over $100 across a week-long trip.
Bookings are made through Turo. Browse the Coastal Lux fleet on this site and follow the Turo booking link for each vehicle. For concierge add-ons (beach gear, groceries, car seats), use the booking form below.
Beach gear pre-loading ($85/trip), grocery pre-stocking ($75), complimentary child car seats on request, and private chef Sunday dinners through our partner network. Plus the free beach parking decals included with every rental.
Coastal Lux is positioned as a hospitality company that uses Turo as its booking platform — rather than a typical Turo host. That means vacation-rental-grade turnover standards, premium fleet curation, and active concierge support throughout your trip.
Yes. Coastal Lux maintains All-Star Host status on Turo, earned through fast response time, high acceptance rate, and consistent 5-star guest reviews across 50+ five-star trips.
Gulf Shores, Orange Beach, Foley, and the broader Baldwin County area. Pickup and delivery is available throughout this service area; airport pickups at GUF are our specialty.
Get in Touch
Book your vehicle online, or reach out directly for concierge services and special requests.
Browse our full fleet and reserve your ride.
info@coastalluxauto.com
Concierge requests, group bookings, special occasions.
(228) 217-1176
Quick questions or last-minute bookings.
Booking on Turo does not require SMS. For operational text alerts (flight ETAs, handoff timing, trip updates), opt in separately on our voluntary sign-up page.
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