Our Fleet
Every vehicle comes detailed, fully insured, and equipped with free beach parking decals that save you ~$15/day at Gulf Shores paid lots. 37+ trips completed. All-Star Host rated.
Deluxe Class / 2LT
Available April 15 - August 15. Selective high-demand days only. GPS, sunroof, keyless entry. 300 mi included.
SUV / Adventure / AWD
Year-round. Beach parking pass, Sirius XM, Apple CarPlay. 600 mi included. Beach extras available: cabana, chairs, cooler, towels.
View on TuroSUV / Midsize / 3rd Row
Brand new. 3rd-row seating for the whole family. Adaptive cruise, blind spot warning, lane assist. 600 mi included.
View on TuroSedan / Economy
Fuel-efficient and loaded with safety tech. Adaptive cruise, blind spot, brake assist, lane keeping. 600 mi included.
View on TuroSUV / Family / Luxury
Spacious luxury SUV. King Ranch premium trim with leather. Perfect for families hitting the coast.
View on TuroPickup / SUV
Haul your gear in style. Beach-ready Rubicon with room for everything.
Coming SoonThe Coastal Lux Difference
Our staging lot at 956 Commerce Loop is literally around the corner from GUF airport. Skip the rental counter lines. We bring your vehicle to you.
Every vehicle comes with beach parking decals, saving you ~$15/day. That's up to $105 saved on a week-long trip across Gulf Shores' 7 paid beach lots.
Our founder is a classically trained chef with 20+ years specializing in Southern coastal cuisine with French technique. Book a private dinner for an unforgettable evening.
Our delivery rates are roughly half the local market average. Airport convenience shouldn't cost a fortune.
Flight just landed? We can have your vehicle staged and ready faster than anyone in the market. Our proximity to GUF is our superpower.
Cabana ($75/trip), Tommy Bahama chairs ($20/day), cooler ($8/day), beach towels ($3/day), blankets ($7/day). Everything you need for the perfect beach day.
Concierge Services
Coastal Lux is a hospitality company first. We don't just hand you keys. We make sure your entire Gulf Shores experience is effortless, from the moment you land to the last sunset on the beach.
"The goal is to build Coastal Lux as a hospitality brand, not just a vehicle rental operation."- Marc Walden, Founder
Add-On Packages
Add any of these to your booking for a seamless vacation experience.
Brand new, easy setup, fits four adults. Don't get burnt to a crisp. The beach essential you didn't know you needed.
Brand new backpack-style Tommy Bahama chairs. Premium comfort on the sand.
Tommy Bahama backpack cooler (24 cans), beach blanket (90x60), and thick beach towels.
Full-size and booster seats available. Properly installed and ready to go.
Send us your grocery list and your vehicle arrives stocked. No first-day grocery store run.
Skip the gas station on return. Drop off at any fuel level. Price includes up to a full tank.
Every Coastal Lux vehicle comes with beach parking decals. That saves you ~$15/day at East Gulf Place, Laguna Pass, West 4th/5th/6th/10th/12th/13th St, and Main Gulf Place. On a week-long trip, that's over $100 in savings included free with your rental.
Get in Touch
Browse our vehicles on Turo to book, or reach out directly for concierge services and special requests.
Browse our full fleet on Turo and reserve your ride.
coastal.lux.auto@gmail.com
Concierge requests, group bookings, special occasions.
(228) 217-1176
Quick questions or last-minute bookings.
When you book with Coastal Lux, you can receive booking confirmations, trip updates, check-in/check-out instructions, and concierge coordination via text message.
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