Our Premium Tier
The BMW M3 Competition anchors our premium fleet — hand-detailed, concierge-delivered, and reserved for guests who expect the difference.
Our Fleet
Every vehicle comes detailed, fully insured, and equipped with free beach parking decals that save you ~$15/day at Gulf Shores paid lots. 37+ trips completed. All-Star Host rated.
SUV / Adventure / AWD
Year-round. Beach parking pass, Sirius XM, Apple CarPlay. 200 mi/day included. Beach extras available: cabana, chairs, cooler, towels.
Reserve NowSport Sedan / Premium Performance / AWD
Twin-turbo inline-6, 0-60 in 3.5s, xDrive AWD. Branded Coastal Lux livery. Adults 25+ only. Listing going live on Turo shortly.
Notify MePremium SUV / Full-Size / 3rd Row
Full-size premium SUV with Z71 off-road package. Third-row seating, tow package, 4WD. Ready for big families and big adventures.
Reserve NowPickup / Off-Road / 4x4
Haul your gear in style. Beach-ready Rubicon with room for everything. Listing goes live in May.
Notify MeCrossover / Economy
Fuel-sipping crossover, perfect for couples or solo travelers hitting the coast. Listing goes live in May.
Notify MeGulf Shores Airport (GUF)
Our staging lot sits next door to GUF. No rental counter, no shuttle, no wait — we meet you at your gate and the keys are in your hand.
The Coastal Lux Difference
Our staging lot at 956 Commerce Loop is literally around the corner from GUF airport. Skip the rental counter lines. We bring your vehicle to you.
Every vehicle comes with beach parking decals, saving you ~$15/day. That's up to $105 saved on a week-long trip across Gulf Shores' 7 paid beach lots.
Our founder is a classically trained chef with 20+ years specializing in Southern coastal cuisine with French technique. Book a private dinner for an unforgettable evening.
Our delivery rates are roughly half the local market average. Airport convenience shouldn't cost a fortune.
Flight just landed? We can have your vehicle staged and ready faster than anyone in the market. Our proximity to GUF is our superpower.
Cabana ($75/trip), Tommy Bahama chairs ($20/day), cooler ($8/day), beach towels ($3/day), blankets ($7/day). Everything you need for the perfect beach day.
Private Chef Experiences
Our founder spent 20+ years behind the pass before Turo. Book him for a private dinner and your vacation gets a course no resort can match.
Concierge Services
Coastal Lux is a hospitality company first. We don't just hand you keys. We make sure your entire Gulf Shores experience is effortless, from the moment you land to the last sunset on the beach.
"The goal is to build Coastal Lux as a hospitality brand, not just a vehicle rental operation."- Marc Walden, Founder
Beach Gear & Concierge Extras
Cabana, Tommy Bahama chairs, cooler, towels, umbrellas — delivered with your vehicle. Walk out of the airport, walk onto the beach.
Add-On Packages
Simple per-trip packages. No math, no hassle.
Beach towels, blanket, and a Tommy Bahama backpack cooler. The basics for a great day on the sand.
Everything in Beach Essentials plus 2 Tommy Bahama backpack chairs and a beach umbrella. Show up and relax.
Everything in Beach Day plus a full-size cabana that fits four adults. The complete beach setup, nothing else to buy.
Full-size and booster seats available. Properly installed and ready to go.
Send us your grocery list and your vehicle arrives stocked. No first-day grocery store run.
Skip the gas station on return. Drop off at any fuel level. Price includes up to a full tank.
On-Water Add-Ons
New this season. Limited availability.
7 Vehicles. One Team.
Whether it's a weekend escape, a family beach trip, or a premium date night, we've got the keys. Tell us when you land.
Concierge Request
Tell us what you need before you arrive. We'll get everything staged so you can skip straight to the beach.
Every Coastal Lux vehicle comes with beach parking decals. That saves you ~$15/day at East Gulf Place, Laguna Pass, West 4th/5th/6th/10th/12th/13th St, and Main Gulf Place. On a week-long trip, that's over $100 in savings included free with your rental.
Get in Touch
Book your vehicle online, or reach out directly for concierge services and special requests.
Browse our full fleet and reserve your ride.
coastal.lux.auto@gmail.com
Concierge requests, group bookings, special occasions.
(228) 217-1176
Quick questions or last-minute bookings.
When you book with Coastal Lux, you can receive booking confirmations, trip updates, check-in/check-out instructions, and concierge coordination via text message.
By texting us or providing your phone number when booking, you consent to receive text messages from Coastal Lux, LLC. Message frequency varies (typically 3-10 messages per booking). Message and data rates may apply.
Reply STOP to unsubscribe at any time. Reply HELP for assistance. Text messaging is not required to use our services. Consent is not a condition of purchase. View our Privacy Policy and Terms of Service for more details.